· Develop a market research project that reflects your current or former company/business/organization.
· Detail each step of the market research process and its impact on the company/business/organization.
· Include a minimum of ten (10) peer-reviewed references.
· Utilize the Market Research Project Template.
· A minimum of 1 FULL page, minimum, 1-inch margins, double spaced, 12 pt. font per area.
· The originality report will not exceed 15%. Credit will not be given for a higher %.
THE MARKET RESEARCH PROJECT WILL CONSIST OF:
Cover Page
Background and History of the Company/Business/Organization
· Thoroughly explain the background and history.
· Include any significant occurrences.
Market Characteristics
· Define and explain the characteristics of the market.
Market Potential
· What are the opportunities for the market?
Business Trends
· What are the past, current, and future trends of the market?
Competition Analysis
· Identify, detail, and explain the direct competition.
· Why are the company/business/organizations a competitor?
Existing Product(s)
· Explain the existing products of the company/business/organization.
· Explain the existing products in the market.
Interpretation of the Findings
· Detail and explain the information gleaned from the market research.
· How does this information assist in developing a marketing plan and campaign?
Reference Page (APA format)
· Include a minimum of ten (10) peer-reviewed references.