In this proposal, the company is Jocko Fuel. Provide a summary of the company and environment you have selected. Then the product or service in question and what your initial thoughts are for a new product or service and target market.
Begin thinking about the various sections and consider taking notes on each area in readiness to complete the final assignment:
- Title Page
- Why Select Your Consultancy
- Your USP
- External – Situational Analysis
- PESTEL
- Competitors
- Porters 5 Forces / Diamond
- Internal – Company Analysis
- SWOT
- Strategy
- USP
- SCA
- Positioning
- Marketing Mix
- Target Strategy
- Recommendations
- Action Plan
Submit the subject of your Marketing Plan Proposal.