As a marketer, you will face many marketing challenges and develop solutions. Marketing research helps you test if your solution works. In this project, develop a solution for a marketing problem of a brand you are familiar with – and think of a research plan...
Businesses collect a wide range of data to customize advertising. What do you think about businesses collecting data about you? If you do not feel entirely comfortable, what can businesses do to make you feel more at ease about sharing your data? No specific amount of...
TOPIC 1: Customer Expectations PROMPT: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance...
Sometimes, marketing fails like Starbucks in Australia. It is important to solve the right question for marketing research to prevent marketing failures. Do you know of any other cases of marketing failures? How would you do differently if you were in charge? No...
Please see below for the instructions. There is an attachment, the attachment is the company information this assignment is in regard to, Gale's Green Barn. 1-2 pages max, with one reference. This is needed by Tonight September 2 or by 8 am September 3 -8am...
Using the same organization selected in Week 1 "EURO CAR" for the course, address the following: Summarize the key product/service offered by your organization, including the role of the customer service department or direct service required to make a...
